the journal of Black pre-colonial & holistic sexuality and sexology.

Juju is not negative superstition or deliberately mislabeled ‘evil’, ‘demonic’, ‘witchcraft’ or “African American Folk Magic”. Ju is also written dzo in some Yorùbá dictionaries. The term ju (dzo) is defined as a verb meaning ‘to throw’. The term juju references the ‘throwing’ or ‘casting’ of ritual incantations, medicine, spells, etc. for protection, healing and warfare to free ourselves from Slavery. Because this was the most poignant expression of Yorùbá Religion in North America, the entire tradition became popularly known as Juju. This term originally used by Yorùbá in North America referencing their Ancestral Religion would in later centuries be used as a generic term for ‘African Religion’ in general (Odwirafo, 2019). For we are descendants of the Yorùbá and are ritualist and devotees of the White Juju; which is the Spirit House of Ọbàtálá, Yemòó and the Òrìṣà Funfun

The Sex Juju is a journal and educational institute established by the Yorùbá Diaspora dedicated to the study of all Black, all African pre-colonial sexuality, African-centered sexology, relationships, reproductive health, psychology, and holistic human development. Our work integrates scholarship, therapeutic perspectives, cultural history, and African spiritual traditions to explore sexuality as an essential part of human well-being.

The Sex Juju is for anyone interested in the scholarly study of African-centered sexuality, relationships, and holistic human development.

Our work is rooted in a pre-colonial African perspective, recognizing that Africa is home to thousands of cultures, languages, philosophies, and knowledge systems. Rather than focusing on one nation or ethnicity, we explore the diverse intellectual, spiritual, and cultural traditions that have shaped African understandings of sexuality, intimacy, family, fertility, and community.

The Sex Juju is initiated by the Black Yoruba members of the North American Diaspora, while engaging scholarship and traditions from across the African continent and the global African Diaspora. We honor both our ancestral roots and the unique experiences of African-descended peoples throughout the world.

Although our perspective is African-centered, our educational resources are open to anyone who wishes to learn respectfully and engage thoughtfully with these traditions.

Sexuality refers to the lived human experience of being a sexual being. It includes intimacy, desire, relationships, reproduction, identity, pleasure, body image, values, and culture.

Sexology is the scholarly and clinical study of sexuality. It draws from psychology, medicine, sociology, anthropology, neuroscience, public health, history, and other disciplines to understand human sexual behavior and well-being.

No, The Sex Juju is an educational and scholarly publication focused on human sexuality, relationships, psychology, reproductive health, and African-centered perspectives.

No, Human sexuality includes intimacy, communication, attachment, reproductive health, marriage, family life, trauma, culture, spirituality, rites of passage, fertility, and healthy relationships. Our work examines sexuality within the broader context of holistic human flourishing.